Cast & Crew
D. Ross Lederman
To gather a crowd so that conman Jim Keene can give his fast-talking pitch for phony twenty-five cent watches, Rudolph, Jim's partner, pretends to faint. The two must then keep ahead of the police, and Mae, a girl in love with Jim, suggests a new selling scheme that would take them through many other towns. In Stone City, store owner Elmer Woods admires Jim's sales skills, but his homely daughter Peggy, manager of the family store, fears the competition and has Jim arrested for fraud. However, at his trial, Jim defends himself and uses his vocal skills to win an acquittal from the gullible jury. He then claims he has reformed and asks Peggy for a job in her Emporium, which she reluctantly provides. After Mae leaves, Jim and Rudolph disguise a bird as a rare "Snafflebird" in order to attract a crowd and sell the store's canaries. Jim then has a phony "Princess Carlotta" visit town to promote hat sales, and persuades Peggy to give him $5,000 to buy merchandise for the store. He calls on Herman Schultz, an eccentric old friend who made Jim's fake watches, and arranges to buy for the store assorted junk at double the usual cost, with Herman secretly returning half the price to Jim. Upon returning to Stone City, Jim persuades Peggy to refuse the offer of Mr. Houston, a rival store owner, to purchase the Emporium, saying she should remodel the store as well as herself according to the current fashion. Peggy sheds her grandmotherly appearance, and Jim falls in love with her. He then cancels the order from Herman, who tells Mae about Jim's new schemes. Jim resists Mae's attempt at blackmail, and when she is caught shoplifting, she exposes Jim's shady past to the disillusioned Peggy. When the faulty merchandise that Jim bought for the store starts to fall apart, angry customers begin to return everything for refunds, and all the store's money is paid out. A desperate Elmer finds Jim and follows his advice to have a special sale with one lucky customer receiving $1,000. Jim's barkers attract customers from Houston's department store, filling the Emporium and saving the business. Afterward, Elmer reveals to Peggy that Jim thought up the plan, and Jim wins both the $1,000 and Peggy.