Cast & Crew
"Peggy Martin and her father need mortgage money from the oil well leased to a shady promoter, Brill, who receives a bribe from the foreclosing landlord to suspend the working, and also, by faking the well, which he knows is barren, scoops a profit on teh shares. Peggy has a madcap girl friend, Tex, who goes to "vamp" Brill in order to save the Martins. Tex is saved from Brill's clutches by Billy, a young man whom Peggy knows by correspondence only. The landlord fires the well out of revenge, and Peggy is saved from its summit by a rope from an aeroplane containing Billy and a friend. The land is bought by a company, and the lovers come together."
The summary above from taken from a Kinematograph Weekly review of the film when it was released in England in 1926. It is probable that "Davide," who is listed as the film's star in American reviews, is actually the same person as Alice Hesse, who is listed as the star in the British publication Kinematograph Weekly. Exteriors for the film were shot in the oil fields near Burkburnett, Texas. Originally announced as a six-reeler, the film was five reels when Capital first offered it on the state rights market, setting May 24, 1920 as the release date. Its title was changed to Witch's Lure in June 1920, and Capital released it under that title in the fall of 1920. It appears on trade journal release charts under this title in early 1921 as a Russell-Griever-Russell film, distributed through Capital. Later in 1921, some contemporary sources list Aywon as the distributor and refer to an April 1921 re-release. The film is listed as Witch's Lure in the AFI Catalog of Feature Films, 1921-30; F2.6429. An early ad for the film includes the phrase "copyrighted 1920," but it is not listed in the Cumulative Copyright Catalog of Motion Pictures, 1912-39. One contemporary source states that Dodge personally directed the film.