Family & Companions
Rose to executive status at 20th Century-Fox's feature film division in the creative advertising department; among the hits Grushow helped promote were "Broadcast News" (1987), "Big" and "Die Hard" (both 1988). He moved over to Fox's fledgling TV network in a similar capacity in 1988 and oversaw the marketing of such popular series as "The Simpsons", "Cops" and "In Living Color". Grushow added programming and scheduling responsibilities to his slate in 1990, rising to the rank of executive vice president by the time he was 30. He soon thereafter became president of the Fox Entertainment Group and was second only to Fox chair Lucie Salhany. When Peter Chernin moved from Fox's network to its feature film division, Grushow and Salhany assumed final executive control of the company's TV output, distribution and sales in the fall of 1992.
Grushow helped Fox create such programs as "Living Single", "Martin", "Melrose Place" and "The X-Files" during his tenure as head of programming. He also oversaw the network's transition to a full seven nights of television, helped get the rights to NFL football and at times showed an impulse to differentiate Fox material from the more established networks. When Salhany left Fox in the summer of 1994 announcements were made that Grushow's position was secure and that his responsibilities might even be expanded. But, amid stories that disagreements were arising as to the future direction of the network, Grushow's resignation was announced that fall. He spent a little over a year with the fledgling Tele-TV, which had plans to offer cable TV via wireless boxes. But the venture failed and in early 1997 Grushow returned to 20th Century Fox Television as president.